Policy and Advocacy

Government Relations


Emily Holtby
Director, Government & Policy Affairs
1-613-688-0946 /
1-800-656-7440 ext. 328

As the face of Canada’s independent media production industry, the CMPA works to promote the value of our sector to federal and provincial governments.

We regularly meet with government officials to advocate on critical issues to our industry, such as broadcasting, funding, copyright, taxation and trade. We participate in government consultations, appear before parliamentary committees, and undertake research to help government make informed decisions. To find past submissions to the federal government, go to our resource library and select the category “government submissions.”

The CMPA also regularly meets and communicates with elected officials, political staff and senior officials in government departments such as Canadian Heritage, Finance Canada, and Innovation, Science and Economic Development Canada.

We also engage with Telefilm Canada, the Canada Media Fund, the Canadian Audio-Visual Certification Office (CAVCO) and provincial funding bodies on the funding of Canadian content.


Related Research


Buyer Power in Canadian TV: An Examination of the Domestic Market Structure for the Purchase and Sale of Canadian-produced English Language TV Programming

Prepared by Wall Communications Inc. for the Canadian Media Producers Association.


A report for the Canadian Media Producers Association (CMPA) by Oliver & Ohlbaum


The impact of Terms of Trade on the UK’s television content production sector


Impact of the 2003 Communications Act on UK Indie Producers

Report presented to the Canadian Media Producers Association by Olsberg • SPI


Prepared for the Canadian Media Producers Association (CMPA) in partnership with: Alliance of Canadian Cinema, Television and Radio Artists (ACTRA); Association québécoise de la production médiatique (AQPM); and Directors Guild of Canada (DGC).


Modelling a new broadcasting distribution system financial contribution framework for Canadian audiovisual content

Business Affairs

If you have questions about your negotiations with funders, broadcasters, distributors or digital services, please contact:

Susanne Vaas
Vice-President, Corporate & International Affairs
613-688-0950 /
1-800-656-7440 ext. 337


Marcia Douglas
Senior Director, Business Affairs
416-304-0286 /
1-800-267-8208 ext. 250

The CMPA represents the interests of independent producers in their dealings with funders, broadcasters, distributors and VOD companies.

Key areas of focus include:

  • Ownership and retention of intellectual property

  • Development and production strategies

  • Licensing conditions

  • Editorial control

  • Rights

  • Equity and recoupment

  • Producer tax credits

  • Delivery and exploitation

Terms of trade

Terms of Trade agreements between independent producers and Canada’s large private broadcasters provide a balanced framework for the negotiation of deals.

In 2011, the CMPA successfully negotiated a historic Terms of Trade agreement with Astral (now part of Bell Media), Bell Media, Corus Entertainment, Rogers Media and Shaw Media (now part of Corus Entertainment). (While Corus signed a separate Terms of Trade agreement, it contains no substantive differences from the agreement signed with the other broadcasters.)

The agreement applies to all independently produced projects produced during the term of the agreement, and is a condition of licence for these broadcasters imposed by the CRTC. This agreement remained in effect until August 31, 2017.

Terms of Trade continues to apply to agreements entered into with these broadcasters before September 1, 2017. However, going forward, producers can expect that these broadcasters will be presenting new deal terms that will be significantly less beneficial and less equitable to producers than they were under Terms of Trade.

The Terms of Trade agreement remains a model framework for how producers may approach their dealings with these broadcasters.

Terms of Trade Agreements


Astral Bell Rogers Shaw Terms of Trade agreement

Terms of Trade agreement between Astral Television Networks A Division of Astral Broadcasting Group Inc, Bell Media Inc, Rogers Broadcasting Limited, Shaw Media Inc, and the Canadian Media Production Association

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